I’m Swedish, I’d rather talk about the weather than myself.

Identifying as Late Boomer™, proud cat dad, and all-terrain creative. I specialise in Creative Direction and Copywriting. I was raised in the DIY community of skateboarding and have over the years a proven track record of in-depth brand identity and brand building work. I recently come from five years at Klättermusen, where I built a marketing team and set the tone, visual aesthetics and communication strategy of the Swedish heritage outdoor brand. After 20 years in Stockholm I’ve now relocated to Copenhagen, Denmark. Do you need help defining, re-defining or elevating your brand? Feel free to reach out.