Feels Like A Classic (2021)

Throughout history there’s been a few game changers. Things that are just so great, it feels like they’ve been around forever. Ansur and Katla Cotton® are definitely a new paradigm of highly technical natural materials. It’s so well-crafted that we decided to use it for everything from hiking hats and caps, to jackets and shorts. We’ve been using natural materials since the start of Klättermusen back in 1975, and now we’ve taken it into the future. And with that creating staple pieces that will be around for another 45 years. Equipment that already feels like a classic.

Global Digital and Print campaign for Klättermusen.

Production: Tinker Tailor DOP/Stills photography: Christofer Nilsson