Keep Skiing (2023)

TECHUNTER 2024 AWARDS - Campaign of the Year

The ones who never stopped. The ones who never got the recognition. 

The ones who dedicated their lives. The ones who got it taken away. 

The ones who will bring it back.

After being a demonstration sport in both the 1988 and 1992 Winter Olympics, dreams were squashed when Acro Ski was removed from the program just before the 1994 games in Lillehammer. An entire culture of craftsmanship, dedication, and beauty was sent into oblivion. Until now! Help us bring the art form of Acro Ski back by signing our petition and giving a generation of unsung heroes the redemption they deserve.

Global Digital, print and guerilla poster campaign for Klättermusen.

Production: Tinker Tailor
Director: Simon Gullström