Listen To Yourself by Tove Lo (2018)

Listen to yourself is a creative initiative by Urbanears for creative minds who listen to their inner voice and make this voice their guide. A stage for those curious souls who squeeze the most colour out of life and like to express their unique personalities.

With style and minimalism at the core of our identity, Urbanears headphones and speakers are a canvas for self-expression. In our collaboration with Tove Lo her inspiration was immediately drawn from her popular song ‘Disco tits’. The essence of her inspiration is manifested in a pair of Urbanears iconic headphones Plattan all covered in glitter, and the Urbanears speakers Stammen and Baggen smashed against a disco mirror ball.

 “- I'm a typical ‘dance your tears away’ kind of person and a lot of my music has that feel to it. So, using materials like glitter and disco ball mirrors ties into that really well.”

Global Digital and Print campaign and product collaboration for Urbanears (Zound Industries/Marshall Group).

DOP: Garret Guidera
Stills photography: Nikko Lamere