This Jacket Might Not Be For you (2021)

This jacket might not be for you. Unless you need a 100% waterproof down jacket to protect you from dripping oyster (or any other type of bivalve mollusk) juice. It is hard to open a bottle of Krug Brut from 1988 in the arctic tundra and stay alive long enough to enjoy it. Iving 2.0 is an extremely warm 750+ fill power down jacket for temperatures -25°C and below. It is designed for extreme weather expeditions and fitted for arctic utility. The jacket is 100% waterproof with taped seams and has a box wall construction that reduces cold spots and keeps you safe from snow and ice storms. The Iving 2.0 provides superior thermal performance for expeditions and rescue missions. This is a jacket made for real life..
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Global Digital and Print campaign for Klättermusen.

Production: Tinker Tailor
Director: Angelica Abramovic

“Don’t confuse hype with hypothermia”